We have a new post up on the Freakonomics blog about the dispute between Google and a group of European newspapers. The papers want Google to pay them for the links to news articles that show up in Google users’ search results. Which would be a complete upending of the way that the Internet information environment works. Will the newspapers get what they want? It looks surprisingly likely . . .
Writing in The Daily Beast, influential journalist and economics blogger Megan McArdle picks up on a feature of The Knockoff Economy that we’re always happy to have someone notice — we are not IP abolitionists, and we think that IP law has an important role to play in encouraging creativity. And although we think that industries like food, fashion, and others that innovate without much reliance on IP have something to teach us about the future of traditionally IP-reliant industries like music and film, it’s important not to over-state the degree to which these very different sorts of industries are likely ever to run on the same logic.
Indeed, a central message of our book is that all creative industries are different. Some need IP more than others. Some don’t need it at all. Now, despite these obvious differences, the IP system tends to treat all creative industries alike. Copyright law, for example, imposes the same basic rules on hundred-million-dollar motion pictures and two-cent shampoo bottle labels. And patent law imposes the same rules on new drugs, which are often stupendously expensive to produce, that apply to Amazon’s patent on a “one-click” method of online ordering, which someone probably dreamed up and implemented in a few weeks and at very little cost. (Actually, that Amazon patent never should have been granted in the first place. “One-click” was obvious to anyone who thought about the issue at all, not least because the previous ordering method required two clicks.)
McArdle draws from our work something that we very much hope to get across — we should start thinking about ways to make IP law better at addressing the different characteristics of very different creative industries. Do fashion, food, football, and fonts need more IP? Not that we can see. Does the pharmaceutical industry need the high levels of IP protection it enjoys under current law? Well, considering how expensive it is to discover new drugs and get them through FDA-compliant clinical trials, the case for patent protection in pharma is much, much stronger. How else would pharma companies attract the kind of capital they need to get new drugs off the lab bench and into the FDA pipeline?
So fashion and food may be on one end of the spectrum (the low-IP end), and pharma on the other. And in the middle sit a variety of other, important creative industries. Let’s just consider one we tend to obsess about — music. For decades, music was a high-IP industry — that is, it relied on strong and enforceable copyright as the basis of its business model. Well, along came Napster in 1999, and we all know what happened next. The music industry’s copyright-centered business model went “poof”. And we doubt that there’s anything that the industry, or government, can do that will make copyright work again as the central piece of the music industry’s business model.
So it’s time to start thinking about what a less copyright-reliant music industry could look like. In some ways, that shift is already happening. The live concert, which is really selling an experience rather than a product, is much harder to copy than a CD or digital download. And so live music is re-emerging as a growth area. That’s just one of a host of changes that are, over time, likely to make the music industry less susceptible to copying. Time will tell, but we’re betting that in 20 years the music industry will look more like fashion than pharma. And it will be making a lot of great music — and some money as well.
Kal and I have started posting on the Psychology Today blog. We’ll be talking about creativity, copying, and the psychology and behavioral economics of innovation and innovators.
Friends and family can rest assured that we’re not about to start charging when we listen to them complain about their day.
The “review” appears in the “One-Page Magazine” feature. Which means it’s short. Very short. Like one line. But whatevs . . . it’s the NY Times.
NPR’s Planet Money does a story on Lululemon’s lawsuit against Calvin Klein for allegedly copying its patented yoga pants (yes, you read that right — patented yoga pants). Kal and I are quoted. One funny thing is that the story refers to me as “Christopher Von Sprigman”. Little did I know that I was descended from German nobility. Awesome.
Great writeup of Kal’s talk at Zocalo in Los Angeles. Especially great is the article’s recounting of a question from an audience member, who said that he’d found that pirated copies of The Knockoff Economy were already available on BitTorrent. Kal’s response was perfect:
“[I]t’s good that [the] book is available for an illegal download. I think copies are often fantastic advertisements. And even if some people download the book illegally, as long as you price things well, and iTunes illustrates this beautifully, people will go with the legal version.”
Exactly. And I would add that nobody will bother to pirate a book that nobody wants. To see The Knockoff Economy up on BitTorrent so quickly reassures me that we’ve written a book that people actually want to read. Which, at least for me, is the real reward.
The great tech blog techdirt runs the first in a series of excerpts from The Knockoff Economy. We’re excited about getting our ideas in front of this blog’s tech-savvy readership!
Fast Company runs an excerpt from The Knockoff Economy — this time on how innovators in football and fashion benefit from something that economists call “first-mover advantage” — and how this can keep innovation humming even without the law stepping in.
The Daily beast runs an excerpt from The Knockoff Economy — this one’s about the battle between Rebecca Charles, the chef/owner of NYC’s Pearl Oyster Bar, and Ed McFarland of the neighboring Ed’s Lobster Bar. Charles says that McFarland, who used to work for her, stole the recipe for her signature Caesar salad. But can a Caesar salad be copyrighted? And is Pearl hurt if Ed’s copies it?